Northwind Retail
Rebuilding the checkout experience
Problem
The legacy checkout lost roughly a third of buyers between the cart and the confirmation screen. Long forms, unclear errors and a full page reload on every step made the flow feel slow and fragile on mobile.
Solution
We rebuilt checkout as a single page with saved details, inline validation and a persistent order summary. Payment and address steps collapse into one view, and every field validates as the shopper types.
Result
Conversion from cart to purchase rose sharply within the first month, and support tickets about failed payments dropped by half. The new flow also loads in a fraction of the time on mobile.
- +38%
- Checkout conversion
- -52%
- Payment support tickets
- 1.2s
- Time to interactive