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Project Case Study

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A long-form case-study layout with a hero, a Problem/Solution/Result narrative, and an outcome metrics row.

The width preview needs a screen wider than the chosen width — use a larger device (or a desktop browser) to see the desktop and tablet layouts.

Default

Northwind Retail

Rebuilding the checkout experience

Problem

The legacy checkout lost roughly a third of buyers between the cart and the confirmation screen. Long forms, unclear errors and a full page reload on every step made the flow feel slow and fragile on mobile.

Solution

We rebuilt checkout as a single page with saved details, inline validation and a persistent order summary. Payment and address steps collapse into one view, and every field validates as the shopper types.

Result

Conversion from cart to purchase rose sharply within the first month, and support tickets about failed payments dropped by half. The new flow also loads in a fraction of the time on mobile.

+38%
Checkout conversion
-52%
Payment support tickets
1.2s
Time to interactive
NoMetrics

Fieldnote

A calmer onboarding for new members

Problem

New members signed up but rarely reached their first useful moment. The empty dashboard offered no guidance, so many left before creating anything.

  • No sense of progress
  • Too many choices at once

Solution

We introduced a short, skippable setup that creates a starter workspace and walks people to their first win. Each step is optional and the progress is always visible.

Result

Activation within the first session improved markedly, and members who completed setup were far more likely to return the following week.

+38%
Checkout conversion
-52%
Support tickets
1.2s
Time to interactive

Props

NameTypeReq
title string ✓
client string
hero_image image
problem html ✓
solution html ✓
result html ✓
metrics array

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Use cases

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