hero-image-bg organism experimental A full-bleed background-image hero with a dark scrim and centered content.
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A skeleton component library that ships no CSS and scales to 1000+ components.
Get startedmarketing/hero-image-bgname: "Image Background Hero"
short_description: A full-bleed background-image hero with a dark scrim and centered content.
long_visual_description: >
A hero with a full-bleed background image, a dark scrim for legibility, and centered
white headline, subtitle, and CTA.
use_cases:
- Immersive landing hero.
- Campaign or brand hero.
- Event or destination hero.
- Product launch banner.
- Bold above-the-fold statement.
recommended_for:
- An image-forward hero where text sits over a photo.
avoid_for:
- Text-heavy heroes needing a readable surface (use hero-centered).
markets:
- Global
example_usage: >
Use a strong image; the dark scrim keeps white text legible. Keep the headline short and
the subtitle to one line.
props:
title: The hero headline.
subtitle: A supporting sentence.
cta_label: CTA text.
cta_href: CTA link.
image: The background image (required).
example_prompts:
- "Add a full-bleed image hero with a headline and CTA."
- "Add a background-image hero with a dark overlay."
lifecycle: experimental
content_model: A background image with an overlaid headline, subtitle, and CTA.
theming:
tokens_used:
- --color-primary
- --color-primary-contrast
- --radius-card
- --radius-button
- --font-heading
- --space-section
- --duration-token
editorial_guidance: >
Keep the headline short so it reads over the image; the dark scrim + white text is fixed
for legibility.
categorization:
category: Marketing
subcategory: Hero
atomic_type: organism
usage_type: [hero, media]
maturity: ai-generated
wcag:
level: AA
notes: The scrim keeps white text legible over the image; the CTA is a real link and the background is decorative. Verify contrast against your specific image.
keyboard_support: The CTA is focusable and activates on Enter.
seo_score: 60
text_direction: both
| Name | Type | Req |
|---|---|---|
| title | string | ✓ |
| subtitle | string | |
| cta_label | string | |
| cta_href | link | |
| image | image | ✓ |