CTA with Offset Image

name: "CTA with Offset Image"
short_description: A CTA band with an overlapping offset image on the trailing edge.
long_visual_description: >
  A primary-coloured CTA panel with a headline, subtitle, and button on the left and a
  tilted product image overlapping the bottom-right corner on larger screens.

use_cases:
  - Product CTA with a screenshot.
  - Feature promo with imagery.
  - App download CTA.
  - Preview or demo CTA.
  - Visual conversion band.

recommended_for:
  - A CTA band that also shows a product image.
avoid_for:
  - A plain text CTA band (use cta-simple).

markets:
  - Global

example_usage: >
  Keep the copy on the left readable; the offset image is decorative and hidden on small
  screens.

props:
  title: The CTA headline.
  subtitle: A supporting line.
  cta_label: The button text.
  cta_href: The button link.
  image: The offset image (required).

example_prompts:
  - "Add a CTA band with an overlapping product image."
  - "Add an offset-image conversion band."

lifecycle: experimental
content_model: A headline, subtitle, CTA, and an overlapping image.

theming:
  tokens_used:
    - --color-surface
    - --color-on-surface
    - --color-primary
    - --color-primary-contrast
    - --radius-card
    - --radius-button
    - --shadow-raised
    - --font-heading
    - --space-section
    - --duration-token

editorial_guidance: >
  Keep the copy tight; the image supports, not competes with, the message.

categorization:
  category: Marketing
  subcategory: Conversion
  atomic_type: organism
  usage_type: [banner, media]
  maturity: ai-generated
  wcag:
    level: AA
    notes: Real heading and link; the offset image is decorative and hidden from small screens.
  keyboard_support: The CTA is focusable and activates on Enter.
  seo_score: 50
  text_direction: both