lookbook-hero organism experimental A fashion campaign hero with an eyebrow, title, and shop CTA over an image.
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fashion/lookbook-heroname: "Lookbook Hero"
short_description: A fashion campaign hero with an eyebrow, title, and shop CTA over an image.
long_visual_description: >
A tall image hero with a bottom scrim and overlaid campaign eyebrow, title, subtitle, and a
white shop CTA; alignment can be left or center.
use_cases:
- Fashion campaign hero.
- Collection landing.
- Lookbook cover.
- Seasonal hero.
- Editorial banner.
recommended_for:
- A fashion campaign/collection hero.
avoid_for:
- A product detail hero (use product-detail).
markets:
- Global
example_usage: >
Use an editorial image; the scrim keeps text legible. Choose left or center alignment.
props:
eyebrow: The campaign eyebrow.
title: The campaign title.
subtitle: A supporting line.
image: The hero image (required).
cta_label: The shop CTA text.
align: left or center.
example_prompts:
- "Add a fashion lookbook hero for a collection."
- "Add a seasonal campaign banner."
lifecycle: experimental
content_model: A campaign hero with a shop CTA over an image.
theming:
tokens_used:
- --radius-card
- --radius-button
- --font-heading
- --space-section
- --duration-token
editorial_guidance: >
Keep copy minimal and editorial; the scrim + white text is fixed for legibility.
categorization:
category: Fashion
subcategory: Editorial
atomic_type: organism
usage_type: [hero, media]
maturity: ai-generated
wcag:
level: AA
notes: Uses a real h1; the scrim keeps white text legible; the CTA is a real link. Verify contrast against your image.
keyboard_support: The CTA is focusable and activates on Enter.
seo_score: 55
text_direction: both
| Name | Type | Req |
|---|---|---|
| eyebrow | string | |
| title | string | ✓ |
| subtitle | string | |
| image | image | ✓ |
| cta_label | string | |
| align | enum (left | center) |